DockSafe
DockSafe provides loading dock equipment, installation, maintenance and repair services, supporting safer and more efficient operations across industrial and commercial environments.
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Project Overview
At DockSafe, I worked across a range of marketing and design projects to strengthen brand communication and present the company’s products and services consistently. My work included marketing collateral, product documentation, social media graphics and project showcase videos, alongside the launch of a new brand, National Entrance Systems.
Project Scope
- Logo Design
- Complete Visual Identity System
- Printables & Packaging Design
- Website Design
Industrial Branding & Visual Communication
Working within the industrial sector required clear, professional visual communication that presented technical products and services in an accessible way. I developed marketing materials that aligned with the company’s brand, combining structured layouts, product-focused visuals and consistent design elements to communicate information clearly across different formats.
Marketing Collateral: Clear & Consistent
I designed brochures, product documents and supporting marketing materials to showcase DockSafe’s solutions and communicate key product information. The designs prioritised readability, visual hierarchy and consistency, helping present technical information in a professional and approachable format across the company’s marketing materials.
Website Design & Development
I designed and implemented the National Entrance Systems website, translating the brand identity into a responsive digital experience. The website was developed with a focus on user experience, clear content structure and SEO best practices. It achieved top Google Lighthouse scores for performance, SEO, accessibility and best practices, providing a strong technical foundation for the brand’s online presence.
National Entrance Systems: Brand Development
As part of my role at DockSafe, I led the creative development of National Entrance Systems, a new brand focused on entrance systems. I designed its visual identity, including logos, marketing materials and social media graphics, establishing a cohesive visual foundation for the brand across its communication channels.
